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Diana Schneidman
Jun 26, 20202 min read
It’s “just” punctuation but here’s a few things worth knowing
(This is short, I promise) The 16th edition of The Chicago Manual of Style was recently published and it’s got a few tidbits that merit...
Diana Schneidman
Jun 26, 20202 min read
How our best ideas can lead us astray . . . or to greater success
Caleb Scoville of North Bank Audio Solutions made a brilliant point on a recent teleseminar. So striking that I almost dead stopped in...
Diana Schneidman
Jun 26, 20202 min read
Do you hang up on cold calls? My surprising revelation
If you’ve read many of my articles or if you’ve seen my new ebook, you know that I heartily endorse cold calling to build service...
Diana Schneidman
Jun 26, 20202 min read
The new telephone party line
Back in the olden days, when my 87-year-old mother was a child, there was a telephone arrangement called the party line. (Actually, it...
Diana Schneidman
Jun 26, 20203 min read
Can you become an overnight success in one night?
In 2008 I took my first extended course on internet marketing from Mark Silver. This was my first concentrated effort to develop the...
Diana Schneidman
Jun 26, 20202 min read
The danger of the part-time, ongoing, flat-fee assignment
If you do not yet have a full load of well paying freelance work, the part-time, long-term assignment is hard to pass up. However, if you...
Diana Schneidman
Jun 26, 20202 min read
“Why should I hire you?”
When you’re telephoning business prospects to offer your freelance or consulting services, sooner or later (probably sooner) someone will...
Diana Schneidman
Jun 26, 20202 min read
Here are my goals. What are yours?
In my trips around town, I listen to free teleseminars I have downloaded. I frequently hear the same advice: set your goals and put them...
Diana Schneidman
Jun 26, 20202 min read
How to comment on a blog
Now that I have a blog, I’m seeing the whole issue of comments from a different perspective. So as the internet marketing big shots say...
Diana Schneidman
Jun 26, 20202 min read
Lots of penny-wise, pound-foolish companies lately
I’m hearing so many stories recently . . . One company spends many thousands of dollars of staff time as accounting blocks IT from...
Diana Schneidman
Jun 26, 20202 min read
A different perspective on this whole “rejection” thing
It’s kind of interesting when people tell me they couldn’t possibly telephone companies for freelance or consulting assignments because...
Diana Schneidman
Jun 26, 20202 min read
“I” is not a four-letter word
The universal “they” claim that web copy should talk about “you” the reader, not “I” the writer. The same goes for cover letters and...
Diana Schneidman
Jun 26, 20202 min read
What I like most about Twitter
What I like most about Twitter is that it is guilt free. The world universally recognizes that no one should feel obligated to scroll...
Diana Schneidman
Jun 26, 20202 min read
We are what we read. So maybe I should read better stuff?
I’m a big fan of learning. In fact, I’m so enthusiastic that I’m prone to postpone business-building activity in favor of learning more...
Diana Schneidman
Jun 25, 20202 min read
Average American watches almost 3 hours of TV per day. Do you?
On June 23 the Wall Street Journal reported on Labor Department research showing that the average American age 15 or older spent an...
Diana Schneidman
Jun 25, 20202 min read
Why all is right with the world:
Insights on the BP disaster Companies exist to maximize shareholder value. I know this because Jack Welch, former CEO of General...
Diana Schneidman
Jun 25, 20203 min read
What I learned from a psychic
Think it’s kind of weird, this thing of going to a psychic? And paying $100 at a crack? I’m a rather cynical, skeptical person, and I...
Diana Schneidman
Jun 25, 20202 min read
What is your marketing worth?
I see an important element in pricing freelance and consulting services that gets no discussion, but it shapes pricing on most every...
Diana Schneidman
Jun 25, 20202 min read
This is about the law and sausages so don’t look
“Laws are like sausages. It’s better not to see them being made.” I propose updating this quotation, attributed to Otto von Bismarck (and...
Diana Schneidman
Jun 25, 20202 min read
How to name your solopro business
Should a new one-person business carry the name of the individual or something entirely different? I don’t think the name of the company...
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